Social Media Revolution - Movement from "When I Have Time" to "I Must Make Time"

Ten Ways Social Media Gives You A Competitive Edge With Customers
Tighter budgets and limited resources have forced customer service operations executives to view social media as a way to proactively “speak” to their customers. 


Keith Pearce wrote a insightful and well thought out article that will help any executive learn how to broaden their knowledge on how social media can work as a competitive tool within their organization. 


Bottomline, social media is no longer a "if we have time" but a "we must make time" function within a customer centric operation.
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