There has been a lot of buzz around social influence scores as marketers, PR professionals, and even customer service teams increasingly turn to these tools to help better understand their communities and to facilitate decision-making. But not all influence tools are created equal, as they often measure different things and may even be irrelevant when it comes to a particular initiative or brand effort.
So what are the major ways to measure influence and what tools are best for your needs? Well, it depends, and that's why I've developed a Community Influence Pyramid to help you select the tool that's best for your particular situation. The pyramid starts with the most basic and broadest influence measurement tools and ends with the Holy Grail - a highly customizable approach that can have you engaging with key brand advocates around an individual brand, product, or topic in the channels that are most relevant to them.
Also, check out the brand relevance grade for each type of influence tool, as I scored each based on how relevant each tool may be to an individual brand's need to identify, engage, and influence the influencer.
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