The Hispanic population makes up around 15% of the USA’s total and they’re becoming an increasingly influential part of the economy. By 2013, it is estimated that their buying power (disposable income) will pass the trillion dollar point and only the white demographic of the USA will have a higher buying power.
This influence is being reflected online too. The Hispanic internet population is growing faster than any other demographic in the USA – leaping up 3% since 2009 and currently makes up around 13% of the total online population of the USA.
Interested in reading the rest of the article? Click the link below:
http://www.buzzom.com/2011/05/how-to-capture-the-hispanic-community-online-bilingual-seo/
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